Business Strategy7 min readApril 1, 2026
Amazon Handmade vs Traditional Wholesale
Which model fits your jewelry business in 2026.
By Anna, Sheplus Jewelry
Amazon Handmade vs Wholesale
**Amazon Handmade:** 15% fee, handmade required, limited scale.
**Wholesale:** 2.5-3x markup, easy scaling, full brand control.
**Choose Handmade If:** You enjoy making jewelry, minimal startup.
**Choose Wholesale If:** Growth focus, building a sellable brand.
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